About Us

Once upon a time – when I was 8 - I was on a holiday with my family spending time on a beach exploring this tiny little island in the middle of a big ocean far, far away. I noticed that almost all of the locals were wearing a bracelet. I played football on the beach with one of them and asked him about the bracelets. He told me, that people there were wearing the bracelet because it brought health, luck and happiness to them and their families.

So, I decided to start my own business of making bracelets and hopefully bring more people outside the tiny, little island health, luck and happiness in lives. 

However, for the people on the little island in the big ocean – and everyone else across the world’s big oceans - an important element of happiness and health is to trust that the environment we live in will become cleaner and healthier. The environment needs health, luck and happiness just like we do. That’s why I decided to donate 50% of my profits from my bracelets to projects that help the oceans so you and our kids, and their kids, can all continue living healthy and happy lives for centuries to come exploring this wonderful planet of ours.